Fitzroy Dentist Banner

Family run Private Dentist

Delivering Superior patient care for over 65 years

  • Fitzrovia Central London Location
  • Same day and lunch time appointments
  • Flexible after hours & weekend opening hours
  • Emergency Appointments
  • 0% Flexible Finance
  • Complex & Advanced Cases

About Fitzroy Dental Practice

Fitzroy Dental Practice is located in the heart of London W1’s famous Fitzroy Square and has been providing the most highest quality of dental care for five generations. As a small team, we specialise in a calm, gentle and relaxed treatments and really get to know your needs and concerns.

Our team treats patients of all ages and can treat complex dental needs as well as offer more generalised care. We’re also passionate about cosmetic dentistry and tweaking those minor imperfections to give you the smile you’ve always wanted.

We also offer sedation for patients that may be nervous of visiting the dentist, rest assured that our dental team from your welcome through to treatment are focused on offering the gentlest dental care to you.

At Fitzroy Dental We can do

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Caring for your teeth and gums is our focus and we will work with you to prevent the deterioration of your dental health with our extensive range of general dentistry services.



Fitzroy offers same day appointments, weekends, after work and at lunch time. Don't stay in pain.

Hygienist £85
Introductory Offer

It's never too late to improve your dental hygiene

  • Thorough clean to remove plaque and bacteria from the teeth and the gum line with free Prophy Jet clean.
  • Dental x-rays to identify weakened teeth
  • Demonstrate proper brushing and flossing techniques
  • Advice around improving your home care routine
  • Checking your teeth and looking out for any problem areas
  • Dietary & Smoking cessation advice
  • Helping parents to care for their children's teeth
Improve Dental Hygiene

Are you a nervous patient?

At Fitzroy Dental Practice, we offer sedation therapies to all patients who may feel the need for additional support during their procedure. Sedation allows the dentist to work gently and carefully with you whilst you remain awake yet feel more comfortable.

Sedation is completely safe and we are highly experienced in providing such therapies to patients of all ages. Dental sedation enables nervous patients or patients due to undergo lengthy dental procedures to receive treatment in a calm and relaxed state.

Nervous Patients Treatment

What our Patients say

Dr Asif Hamid

Principal Dentist

Dr Asif Hamid

GDC NO. 118108
BDS Honours, MBA, MFDS RCS, MFD RCSI, MClin Prosthodontics, M Pros RCSEd, FFD RCS

Dr Asif qualified as a Dental Surgeon in 2002 securing distinctions and 4 gold medals along with the graduate of the year award. Dr Asif has held various posts in the Hospital and Academic setting primarily in Oral Surgery at Imperial College NHS Trust, Kings College Hospital, Peterborough and Stamford Hospitals. Dr Asif underwent postgraduate specialisation in prosthodontics leading to a Masters in Clinical Dentistry awarded followed by the MRD in Prosthodontics from the Royal College of Surgeons in Edinburgh and a Fellowship in Prosthodontics from the Royal College of Surgeons in Ireland. He is a GDC recognised Specialist in Prosthodontics and a fellow from the European Prosthodontic Association.

His current interest lie in safe techniques and materials in dentistry, he also has a flare in aesthetics (smile make overs), management of tooth surface loss, full mouth rehabilitation and complex oral surgery involving dental implants, bone augmentation, and sinus grafts. Dr Asif is excellent with nervous patients and aims to perform procedures under local or IV Sedation in the primary care setting.

Outside of dentistry, Dr Asif has a Masters in Business Administration and a keen interest in technology.

The Fitzroy Family Extends Abroad

At Fitzroy Dental we are passionate about global Dental Care. During the Fitzroy Dental team's free time, They help children with special needs. Dr. Asif volunteers with Humanity First in Gambia. Fitzroy Dental's Hygienist goes to Gambia every year to help bring a change in the local community.

Dr Asif at Oral Health Project in Gambia
treated Children in Oral Health Project
Children in Oral Health Project Gambia
Dr. Asif volunteers with Humanity First in Gambia
Location Icon 14 Fitzroy Square, Fitzrovia, London, W1T 6ED
Associates With Fitzroy Dental Practice